Corporate Responsibility Resources For Businesses And Marketers
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DMA Corporate Responsibility Resource Center
Welcome to DMA�s Corporate Responsibility Resource Center for Businesses! Please click on your category of interest:
DMA Self-Regulatory amp; Compliance Tools
DMA Commitment to Consumer Choice (CCC)
Privacy Policy Generators Resources
Information Security amp; Identity Theft Tools
DMA Preference Services for Email, Mail, and Telephone Marketers
E-Commerce Online Trust Resources
Additional Legal Resources for Direct Marketers
Telemarketing amp; Fax Resources
Environmental Tools Resources
EU Safe Harbor Program
DMA Compliance Network Sign-Up
*Resources with an asterisk are only accessible to DMA Members. You must sign in with your member Username and Password for access. If you would like information on joining DMA, please click here: join now.
DMA Self-Regulatory amp; Compliance Tools
Guidelines on Ethical Business Practice
DMA Member Principles
Do the Right Thing (Examples and Questions Regarding Ethics Guidelines)
Description of DMA Corporate Responsibility Committees
*Direct Comment
DMA/BBB Mediation Arbitration Service
Complaint Handling Procedures How to File a Complaint
Ethics Case Complaint Form
Report on Ethics Committee Findings
DMA Triple Bottom Line Bulletin (3BL)
DMA Compliance Network Sign-Up
DMA Compliance Webinar Sign-Up
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Commitment to Consumer Choice
Commitment to Consumer Choice ndash; DMA Member Compliance Training Video Testing
Commitment to Consumer Choice Compliance Guide
CCC Reminder: Update Your Privacy Policy to Refer Consumers to DMAchoice
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Privacy
How to Comply with the Children�s Online Privacy Protection Rule
What Direct Marketers Need to Know About the Gramm-Leach-Bliley Act
Privacy Provisions of HIPAA FAQ
*Privacy Policy Generator
*Children�s Privacy Policy Generator
*Gramm-Leach-Bliley Privacy Policy Generator
CCC Reminder: Update Your Privacy Policy to Refer Consumers to DMAchoice
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Information Security amp; Identity Theft
FTC amp; DMA Campaign: AvoID Theft
*DMA Call Script Guides for Identity Theft Assistance Prevention
Information Security: Safeguarding Personal Data in Your Care
*DMA/Solutionary Information Security and Compliance Assessment Tool
Protecting Personal Information: An FTC Guide for Businesses
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DMAchoice Preference Services Subscriber Information
Mail Preference Service (MPS) Subscriber Information
Email Preference Service (eMPS) Subscriber Information
Telephone Preference Service (TPS) Subscriber Information
DMAchoice:
Essential Information for Members - Including FAQs
Foreign Mail Preference Service (FMPS) Subscriber Information
Deceased Do Not Contact List (DDNC) Subscriber Information
Wireless Ported Numbers File
Wireless Block Identifier
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E-Commerce Resources
DMA's E-Commerce Integrity Resource Center
*DMA's Email Authentication Help Center
Quick-Glance Reference Guide to the Federal CAN-SPAM Act
The CAN SPAM Act of 2003
Anti-Spam FAQ
OnGuard Online
DMA�s Email Authentication Requirement: FAQs and Best Practices
DMA's IMAB Best Practices for Online Advertising Networks and Affiliate Marketing
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Additional Legal Resources For Direct Marketers
DMA Guidance to List Industry on FTC Legal Interpretation
30 Day Rule (Mail or Telephone Order Merchandise Rule)
*Preserving the Credit Economy FCRA Reauthorization
Why It Matters to All Direct Marketers
Sweepstakes Do�s and Don�ts for Marketers: A "Plain Language" Guide to the Deceptive Mail Prevention and Enforcement Act 1999
DMA Alert for Marketers: Envelope Copy Must be Honest
*Guidance for Establishing Substantiating Shipping and Handling Charges
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Telemarketing amp; Fax Resources
*Marketing Mistakes: Reaching Wireless Devices by Telephone, Text Message, or Email � Fact Sheet
*Know The Rules For Contacting Wireless Devices By Telephone, Text Message, or Email - Flowchart
*A Matter of Fax: What Direct Marketers Need to Know About Sending Commercial Faxes
*TCPA Safe Harbor Compliance Reminder
Alert for Marketers: Offshoring: Preserving Consumer Protection amp; Trust
DMA Statement: Caller-ID Falsification
Complying with the FTC's Telemarketing Sales Rule
10 Steps to Making a Sale under the FTC's Telemarketing Sales Rule
Alert for Marketers: Proper Use of Prerecorded Messages
*Alert for Marketers: Critical Checkpoints for Consumer Calling Campaigns
Checklist for Creating a Do-Not-Call Policy Statement for Consumers
Making a Sale Under the FTC's New Telemarketing Sales Rule Flow Chart
Fundraising for Nonprofits Flowchart
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Environment
DMA Environmental Resource Center
*The Green 15 Toolkit
Recycle Please Campaign
*Environmental Planning Tool Optional Policy Generator
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EU Safe Harbor
*Safe Harbor Program: A Guide for Businesses
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DMA TRIPLE BOTTOM LINE BULLETIN (3BL)
This e-bulletin, published monthly by DMA's Corporate Social Responsibility (CSR) department, is free for DMA members and covers the latest news and information on ethics/compliance, social responsibility, and environmental matters affecting multi-channel marketers. 3BL contains the information you need to market responsibly and achieve the triple bottom line: social, environmental and financial profit. For more information or to opt-in to receive the newsletter, please email environment@the-dma.org or ethics@the-dma.org.
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DMA COMPLIANCE WEBINAR SIGN-UP
Because self-regulation and responsible marketing are so important to the overall health of the direct marketing community, DMA rsquo;s Corporate amp; Social Responsibility (CSR) department hosts a series of free compliance briefings for DMA members. These virtual seminars will focus on a variety of important compliance matters that our members will face in 2009. Topics will range from self-regulation and privacy/ethics to environment and international affairs. For more information or to register for this virtual seminar series, please email ethics@the-dma.org.
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