IN-STORE MARKETING INSTITUTE
Mar 17, 2010
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Institute Field ReportsFSI Report: March 14, 2010Brands tap into the excitement surrounding the National Collegiate Athletic Association's "March Madness" in this week's FSIs. Meijer Field Report (March 16, 2010)Meijer is taking another crack at establishing an in-store digital network.Supervalu Field Report (March 15, 2010)Family Dollar Field Report (March 12, 2010)P G brandSaver: March 7, 2010FSI Report: March 7, 2010More Field Reports
Director's NoteAt the Summit: 10 for '10Here's a shopper marketing-related question: How many consumers honestly like "10 for $10" sales? Since the Institute began tracking supermarket activity in 2003, these sales events have been among the more prominent staples of many promotional calendars. So they must drive store traffic and/or sales volume for retailers and manufacturers.p
As for shoppers, I'm sure they like the price. But that's a pretty big load for the pantry to bear, isn't it? My freezer still carries a few four-packs of butter purchased at a "10 for $10" sale back around fall 2008, I believe. Do I remember which supermarket gave us the deal? Not a chance. I barely notice which brand it is anymore. ...Morep
Features Special ReportsFour C's of Effective P-O-PWork for such clients as Procter Gamble, Lowe's, Land O' Lakes and Qwest Communications has inspired Rich Butwinick, president of MarketingLab, Minneapolis, to formulate this checklist for developing effective P-O-P. Retail Commission: A 'Roadmap' for Shopper Marketing A group of leading retailers and industry supporters has been working this year to develop a blueprint of best practices designed to unlock the full potential of shopper marketing as a performance-boosting business strategy.Seasonal Store Check: Super Bowl 2010Movies in Many Formats
Recent Research Library AdditionsBooz Co. Releases Consumer Spending StudyA Booz Company survey of consumers contends that frugality not only is becoming a defining behavior during this lingering recession, but may endure once the economy recovers.IRI Times Trends: Price, Promotion MerchandisingIRI's Times Trends takes its annual look at merchandising activity in the packaged goods channelStudy Surveys Recession-Driven BehaviorThe Convenience Store Shopping ExperienceMore Research Articles
Recent Lecture Hall AdditionsIn-Store Sampling as a Measured Medium (Audio Included)John Stermer of PromoWorks and Neal Heffernan of Knowledge Networks/PDI, discuss research findings from the R.I.S.E. Report on In-Store Sampling Effectiveness.Driving In-Store Sales Through Social Media (Audio Included)Steve Bava of WhittmanHart Interactive discusses the basic pillars for creating an effective social media strategy. Six Grocery Trends for CPG (Audio Included)Retail Commission: A 'Roadmap' for Shopper Marketing More Lecture Hall Presentations
Recent Marketing Toolbox AdditionsDigital Signage Expo 2010 RecapAn overview of company and product news gathered by Institute editors in February at the Digital Signage Expo.P G Pushes 'Store Back'The company's current mindset forces brand teams, agencies to start with the storeAn Uphill Climb for Digital SignageFour C's of Effective P-O-PMore Marketing Toolbox Articles
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New ImagesAmerican Greetings Plush Bunny ViolatorCVS/pharmacy Easter Candy EndcapMore Displays Signsh5
Institute UpdateIn-Store Marketing Summit Registration OpensThe theme for this year's event, to be held April 21-23 at McDonald's Hamburger University, is "Conquering the Path to Purchase: Plotting Your Course for Success at Retail."Institute Publishes Packaging Insights BookMore Institute News
Institute I-Seminar Series
The Secret to Increasing Sales is In-Store Zone Merchandising
Howland Blackiston, Principal, King-Casey, will discuss the tactics of Zone Merchandising in-store.
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