Oilman | Recommended by 4 out of 5 people that recommend things.
Home
About Me
A A
Oilman
Subscribe: Posts / Comments / Email
Communities
Calacanis
Dave Pasternack
Random Thoughts
Inspiration
Music
v7ndotcom elursrebmem
Wikiality
Search Marketing
Articles
Ask
Google
MSN
SEO Rockstars
Those Other Engines
Yahoo
Technology
Jott
Mashups
Software
I Must Not Understand The New Math
Thu, Jul 16, 2009
59 Comments
By far the most popular way to manage a PPC campaign is by ROI. That makes no sense to me. Maybe it #8217;s the new math #8230;
$100K Spend X 5:1 ROI = $500K Revenue #8211; $100K Spend = $400K Total Revenue
$500K Spend X 2:1 ROI = $1Mill Revenue #8211; $500K Spend = $500K Total Revenue
Last time I checked $500K was better than $400K right?
So ROI and budgets are not super awesome happy fun measures of success. So why all the focus? Has the math changed?
ADDED: To be perfectly clear I #8217;m talking about a case where increasing a spend that significantly brings your ROI down. The point of my question is that even at a lower ROI with a greater spend if you get more to the bottom line why would you constrain yourself with ROI?
Continue reading...
Interesting Duplication In bing Thu, Jul 2, 2009
22 Comments
Client Communications #8211; The Old Black Tue, Jun 30, 2009
14 Comments
Why I Don #8217;t Blog Too Much #8230; Fri, Jun 19, 2009
36 Comments
Just bing it Mon, Jun 8, 2009
35 Comments
Find more articles in the archives
Popular
Comments
Featured
Tags
Shaun: The maths looks a little expensive to me too. I th...
Abigail Johnson: oh I hate math. I mean every time I encounter numb...
Henry Mill: @Brian Mark. I totally agree with you, online reta...
roro: I tought everyone would want to increase their ROI...
Friendship SMS: Profit is the major concern when we are talking ab...
I Must Not Understand The New Math
Interesting Duplication In bing
Client Communications #8211; The Old Black
Why I Don #8217;t Blog Too Much #8230;
Just bing it
Measuring Online Marketing Success #8211; It #8217;s Just Math People
Diggin Text Links
Why Rand Fishkin Doesn #8217;t Follow You
Yahoo Search Submit Explained
Affiliate Summit West 2009 #8211; Oilman And A Giant Crab
bing
buying links
client communications
digg
duplicate content
Google
selling links
text links
Categories
Articles (3)
Ask (1)
Calacanis (1)
Communities (29)
Dave Pasternack (3)
Google (14)
Inspiration (2)
Jott (1)
Mashups (1)
MSN (18)
Music (2)
Random Thoughts (64)
Search Marketing (33)
SEO Rockstars (9)
Software (4)
Technology (15)
Those Other Engines (1)
v7ndotcom elursrebmem (3)
Wikiality (3)
Yahoo (2)
Archives
July 2009 (2)
June 2009 (3)
May 2009 (1)
April 2009 (1)
February 2009 (3)
January 2009 (1)
October 2008 (3)
September 2008 (1)
August 2008 (2)
May 2008 (1)
March 2008 (1)
January 2008 (1)
December 2007 (1)
November 2007 (3)
October 2007 (20)
September 2007 (5)
July 2007 (2)
May 2007 (2)
April 2007 (2)
March 2007 (3)
February 2007 (10)
January 2007 (2)
December 2006 (1)
November 2006 (2)
October 2006 (6)
September 2006 (6)
August 2006 (12)
July 2006 (3)
June 2006 (8)
May 2006 (1)
April 2006 (5)
March 2006 (3)
February 2006 (13)
January 2006 (8)
December 2005 (17)
November 2005 (22)
October 2005 (22)
September 2005 (2)
April 2005 (1)
March 2005 (2)
February 2005 (4)
copy; 2009 Oilman. Powered by Wordpress.
Flash News Theme by