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9 Aug
Quantcast.com Software Review
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Quantcast.com is a great tool for website analytics and marketing. They are very popular and are used by thousands of companies, including many major websites which regularly get millions of visitors. Quantcast.com has many different features available, and if you run a website or are a part of a team which maintains a website, you may find Quantcast software useful. Let’s take a closer look at the various features of the Quantcast.com software, and their pros and cons.
Features
A quick visit to the Quantcast home page gives you a lot of options, many of which you may have never heard of, even if you work in marketing. Here are some of the features:
• Web analytics. As a user, you can see demographic data for any site. Sites that use Quantcast have exact numbers, and sites that don’t still show estimated traffic data. You can sign up for a free account and use them to track your website’s traffic, too.
• Lookalikes. The Quantcast home page prominently advertises their ability to buy and sell lookalikes. This means that instead of just regular traffic, they know lots of detailed demographic data, and can advertise to very specific audiences. As a Quantcast user, you can buy or sell very specific, targeted web traffic.
• Advertisements. Quantcast can help you track, find, and sell ads on your site.
The Good
Quantcast’s extensive data is pretty cool to just an ordinary user, and extraordinarily awesome to a marketer of website owner. It is also the thing that sets them apart from other similar analytics services – they know a lot about web traffic, and can target lt;i gt;very lt;/i gt; specific markets. Another of their huge advantages comes from being an independent third party. Advertisers know and trust them to be accurate, so they don’t have to worry about whether or not publishers are actually showing their ads enough times or if they are really getting the traffic that they claim they are.
The Bad
For all its good features, Quantcast is not without its downsides. For one thing, their data sources are a bit ambiguous. Sure, it’s easy to track what pages a user visits, where they are from (using their IP address), and what they click on, but exactly Quantcast gets their data on age and gender is a little bit ambiguous. Along those same lines, it is easy to believe that Quantcast can very accurately track websites which have signed up and use the Quantcast tracking code, but their data for sites that are not “ lt;i gt;Quant lt;/i gt;ified” is just an estimate, and as such can be a bit off, especially for smaller sites.
Review and Rating
Overall, Quantcast is a great and reliable service that is definitely worth using. There data sources are a little bit sketchy for some sites, however they are completely reliable if you put their tracking code on your site, so they can be a great way to prove to your advertisers that you really get the traffic you claim. Their ability to move highly targeted traffic is unparalleled, and is a great way to find the traffic you need.
Category : Professional Seo Software
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3 Aug
Compete.com Review
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Using web analytics to review statistical data concerning web traffic for a website and attempting to figure out traffic patterns is difficult, requiring in depth data of which should come direct form the source; the site owner. However, because retrieving this data manually usually means having to contact the site owner and hoping he will oblige your request, doing so typically takes up valuable time and resources. This is why Compete.com has developed a tool to track the traffic.
Features
Overall features of Compete.com are impressive. These features include search analytics, referral analytics, ranked lists, category profiling, company website profiling and a click stream of data form over two million people whom have agreed to continuous monitoring of their Internet surfing habits.
The Good
The way Compete normalizes the massive amounts of data they collect is one of its strengths. Using a “multi-dimensional scaling” technique, Compete can weed out the international users and de-bias the US users for both the weekly and monthly statistics. The Compete Pro version allows site owners to keep tabs on competitors while tracking their information including competitor keyword tracking, SEO link building and the ability to see a complete site profile of any website, not just sites that Compete tracks using their analytics techniques.
Additionally, Compete excels in the area of online media and marketing campaigns. With analytics for gauging the effectiveness of a marketer’s ad campaigns, their Ad Impact product can effectively measure the consumer’s behavior when viewing ads-or not. Ad Impact not only uses click-through as a measure, but it also measures the clicks to competitor sites, conversions and search activity as related to brand-terms.
Compete’s behavior Match product is another addition to their analytics that no marketer should be without. Its ability to find the ads the consumers want to see outranks any other similar product. By monitoring consumers’ interests when surfing the web, Compete can effectively gauge their behavior and find the right publishers that make those consumers want to click.
The Bad
The pricing for their Compete Pro products is much higher than your average analytics tool and rests at from $199 to $499 a month, with various custom plans for enterprise solutions. While Compete does add extra tools to a paid account, admittedly these same features come with Google Analytics, Alexia and with other analytic websites free of charge. Additionally, many of the tools offered in the paid version can be found elsewhere on the Internet free of charge as well. Consumers are simply paying for convenience in this case.
Another key point to consider when looking at Compete as an analytics website is its reported inconsistencies when it comes to normalizing the data collected. According to some reports of users whom have searched their own company’s websites, they state the data Compete has on their site is flat out wrong and not even close to the reported statistics of their web host. While this may just be an artifact of Compete’s normalization process, it might be just enough to want to use Compete simply as an observational tool instead.
Review and Rating
The upshot here is that Compete has a much higher and sampling of the ”average consumer” than any other analytics site does, so this alone may outrank the price paid for those who need the information from a more complete consumer base. However, with so many reports of statistical flaws and inaccuracies, be wary of using their paid tools, since no refunds are allowed or offered. Overall rating, five stars out of ten.
Category : Professional Seo Software
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2 Aug
SEMRush Review
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SEMRush is a software program that ranks keywords on the internet by automatically researching them. The program is used for companies desiring to build a website that will appear in higher ranks among search engines, thus bringing higher volumes of traffic to their website. SEMRush is a useful SEO business tool, providing an efficient way to research competition and adjust one #8217;s website to meet optimization standards above those of competitors.
Features
Every month SEMRush searches for 40,000,000 of the highest-ranked keywords used, searching at least 20,000,000 domain names. After gathering the data, SEMRush provides a detailed and helpful report to guide users in the right direction toward optimization of their web data. Based on recent data history, companies may then adjust content to fit higher standards for visibility and web traffic.
The Good
SEMRush searches through countless domains and words; it is also searches words and websites of many other languages, making the data the most extensive collection possible. Not only does SEMRush help the user identify the keywords used in their content the most, but it also gives reports of those words #8217; popularity and where the website would rank. The program is reported as being very reliable and efficient. Considering that gathering such information, reports and analyzing the information would be very costly and time consuming; SEMRush omits the time and cost. SEMRush offers a free trial and regular purchase price less than $60.00.
The Bad
One of the disadvantages noted from SEMRush users is that the data is older than it is described in the description SEMRush provides. Personally we haven #8217;t noticed that, but could not approve or disapprove the statements. Otherwise we haven #8217;t seen or noticed any negative statements abou the tool
The Review and Rating
Considering both the pros and cons of SEMRush, it does seem to be a very good investment. Considering the fact that gathering data without an automated software would be costly and time consuming, paying under $60.00 for a program that does all of those things automatically is really a good offer. Ratings have ranged between 3-5 consistently on a five-star scale by many users. Another factor to consider is that the use of consultants for SEM and SEO purposes are very pricey; purchasing this program will save a company the process of hiring a professional to enhance their web content.
Category : Professional Seo Software
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9 Jul
Searchmetrics Review
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Searchmetrics Suite is designed to increase web traffic to the site and improve the ranking of the website in major search engines. High rankings in search engines improve visibility. Improved visibility generates more traffic to the website. Increased traffic translates to a greater opportunity for sales conversion. Sales conversions allow businesses to become more profitable and more successful. High rankings allow businesses to separate themselves from the competition. Searchmetrics Suite provides customers with reports to allow them to make decisions about the best methods for driving traffic to a website.
Features
Searchmetrics Suite has a strong set of features that allow web developers to create sites that drive the maximum amount of traffic. The company has a strong track record of assisting customers in achieving a high number of sales conversions. Customers will find the features of Searchmetrics Suite make it easier to perform mundane tasks in the least amount of time. Customers can then focus on web design and other metrics to drive business to sites.
• Screens and filters web data to provide results
• Increases website visibility
• Analyzes the search engine strategy of competitors
• Easy to understand line, bar and scatter diagrams
• Intuitive software interface
• Access to Page Rank or Alexa Rank
• Access to social media websites an blog links
• Highlights Key Performance Indicators
• Monitors trends and provides at least 12 months of historical data
• Through Backlink provides information about IP address, relevance, link texts, geo location and other information
The Good
• Displays the top 10,000 keywords for the given topic
• Provides a domain audit and an in depth analysis
• Provides suggestions for website improvement
• Includes automated reports for decision making processes
• Includes a database of Business-to-Business keywords
• Guarantees customer satisfaction through excellent support tools
• Used by companies such as, T-Mobile Online, Experteer, Parship, Handelsblatt, MyHammer and StepStone
• Monitor SEO and SEM strategies executed through automated reports
• Creates a “Cost Benefits Analysis”
• Provides all of the components for sales conversion
• Access to current and archived data
• Monitors competitor data
• Provides email reports
• Allows clients to take control of their own website without the assistance of the IT department
• No complex integration necessary. Easy to install.
• No setup fees involved
• Right to terminate within the first 30 days
• Only pay for 11 months, if you sign up and complete 12 months
• Available in 3 different packages. The packages differ based upon the number of domains offered.
The Bad
• Searchmetrics requires a 6 month contract. Also basic solution is limited to 10 URLs.
The Review and Rating
Customers have good remarks about Searchmetrics Suite. There are really no negatives compared to similar software offered to individuals. Individuals help to increase traffic to a number of visitors at once. Searchmetrics Suite will allow customers to reach new audiences that possess a strong interest in the product. The software also protects copyrights. The software generates traffic while remaining cost effective. Searchmetrics Suite will allow your company to maintain its competitive position in the marketplace. In effect, this will improve the company’s brand recognition and image.
Overall, Searchmetrics gives customers the features that they are seeking. The product is affordable and user friendly. Most customers rank the product 3.5 out of 4.
Category : Enterprise Seo Software
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8 Jul
Xrumer
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Overview
Essentially, search engines rate websites on loads of factors, one being how many links (or “backlinks”) on the web are linking to that specific site. Ever since the general public figured this out, all sorts of things have magically surfaced on the web such as link farms. Since these methods of link building have become frowned upon, many users that are hungry for SEO are turning to other alternatives. One service that has been under quite a bit of discussion here lately is called Xrumer. Xrumer is a service that automatically posts automated comments (that all link to one particular site) to hundreds of thousands to millions of blogs, forums and message boards to ultimately build a massive collection of backlinks without the use of link farming or other techniques.
Features
When initially using Xrumer, the service begins by probing major search engines to build a massive list of of blogs, forums, and other means of communication sites to post automated comments to. There are loads of filters and settings to adjust so that you build the most efficient list possible. Once you’ve created your list, you can begin editing settings for proxies, post times, multithreading, etc. Xrumer is actually quite in-depth and flexible for your particular SEO campaign. It will take care of registering to all of the sites in the list because it is actually quite clever at solving over 700 different CAPTCHAS. Since most forums, blogs, etc. require clicking on a confirmation link so that you can begin posting, Xrumer has been designed to automatically enter a specified email account and verify email addresses. It’s a pretty intelligent service that’s obviously had lots of work put into it.
The Good
One of the great things about Xrumer is that it’s one of the most intelligent services of its kind. Usually auto-comment services bottom out rather quickly, but Xrumer has been in the running now for a few years already. Another great thing about Xrumer is that it targets blogs and forums related to keywords. If you’re marketing a website related to car engines, you won’t be wasting your time by posting to a blog about gardening.
The Bad
Probably the most common complaint and frowned upon attribute of this program is that it is considered socially to be a spam service. Most of the time, blog and forum owners find these types of auto comments offensive, and your efforts could quite possibly be counter-productive. It’s definitely recommended to use at your own risk.
Review amp; Rating
Overall, Xrumer is a great tool to use if you’re really wanting to gain a lot of exposure, but in some cases, the exposure you gain might not be the kind that you intend. It’s important to use automated services like this with caution as they can become a nuisance very quickly.
Category : Basic Seo Software
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1 Jul
SEnuke Review
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Everybody knows that SEO (search engine optimization) is quite powerful but entails boring and tedious work just to essentially toss a website to the very beginning of the search results. SEO does indeed help generate a significant amount of revenue, but there really is a great deal of work involved, especially if all of that work is being taken care of by one person. A program that has been receiving a lot of recognition is called SEnuke, and it claims to take care of the laborious tasks that define true SEO. Additionally, to prove themselves, the creators are offering a free 7 day trial to any skeptics. What’s this service all about, however? Is it worth the investment of time?
Features
So, the SEnuke service can cover a plethora of normal SEO tasks, but what does this mean? SEnuke claims to minimize efforts by completing a number of tasks such as instantly turning out countless hubs, articles, lenses, blogs, etc. all with unique content, supplying the user with 60-80 “high PR” (high page rank) backlinks from reputable websites, creating lots of article variations from one article with one click, using a thesaurus to create loads of unique spinning articles, etc. Also, SEnuke allows the user to read each spinning article to check for individuality, get submissions indexed in as little as 10 minutes, review word count and density effortlessly, etc. This service truly covers a lot that other SEO utilities do not.
The Good
One of the greatest parts of this service is that is updated quite frequently. Most of the time, it’s common that most services bottom out pretty soon after launching, but with this one, you can expect to see updated features and content as the service grows. Another nice perk included with this service is the free 7 day trial. There are no restrictions included with the trial either, so you can use it as if you already bought it.
The Bad
However, this program is probably not the best choice for beginners. This program delves into SEO at an rapid rate, and the user is almost automatically expected to be very familiar with the concepts and terminology of online marketing. This program is also priced at a pretty steep price. Once the 7 day free trial expires, users can expect to fork over $97 a month for the service. Once again, this service really isn’t recommendable for beginners.
Review amp; Rating
Overall, SEnuke is a great service for the intermediate internet marketer or even the experienced internet marketer. There are loads of tools and features included that have never been seen in any other SEO tool, and for the price, it’s certainly a great value. It’s a tool that has endless potential, and anyone that is serious about SEO can expect good things out of it.
Category : Black Hat Seo Software
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27 Jun
Scrapebox
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Overview
SEO (search engine optimization) has become a major part of internet marketing over the past several years and it involves a lot of dirty work to essentially hurl a website to the beginning of the search results for specific keywords or key phrases. To lessen the responsibilities of manual SEO, a lot of services and tools designed to make it more efficient have surfaced on the market in an effort to profit from the growing interest in SEO. One particular service, Scrapebox, has been receiving a lot of acknowledgment lately because of its vast amount of power and features. However, what is Scrapebox? How does it make the common tasks of SEO more manageable and efficient?
Features
ScrapeBox offers loads of features to quickly and competently build backlinks for your website. Scrapebox does everything from gathering lists of links that are related to your particular niche (used for product research, checking up on competition, and keeping track of potential blogs/forums to auto post in) to auto posting blog comments so that you can gain backlinks. In addition, the service offers other features such as verifying page ranks of subpages and domains, placing automated comments on your own website to attract visitors, executing RSS submissions, pinging, etc. This program is really quite powerful.
The Good
A great part of this program is the fact that it has the outstanding properties in both the blackhat and whitehat methods. In simplest terms, your site will be collectively highly-ranked throughout the major search engines (Google, Yahoo!, Ask, etc.). This definitely gives you an advantage over the competition.
The Bad
The program goes for $97, so it’s definitely designed for the serious internet marketer. However the target group of this tool should have the $97 laying around. There is also quite a steep learning curve involved, and beginners might have to read up a little bit on different concepts before finding relevant use from the program. The biggest factor is probably the problematic of blackhat seo software. It #8217;s just not well received by the search engines.
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Review and Rating
Overall, Scrapebox is a very powerful program for organizing lists and keeping track of product research and sites and domains, and it’s also a very powerful auto poster. Even though the program is quite versatile, it’s not recommended for the amateur internet marketer, who is trying to build a long-standing site. Blackhat SEOs however will probably like thie tool.
Category : Black Hat Seo Software
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