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Serious About Wine
Mike Carter #8217;s Blog for Wine Packaging, Design amp; Marketing Insights
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Recent Articles
Beau Joie Champagne
Auction Napa Valley Sees Strong Results
Exploring the World of Wine Tourism
Jack Nicklaus Debuts New Wine Label
France Targets Chinese Wine Scammers
France Fights to Keep The Cork
WineFair.com, the world #8217;s first virtual wine and spirits fair
Linea Rossa Wine Packaging
Shafer Vineyards One Point Five
Vinfolio Gets Big Bucks for Wine Collecting Play
Millesima sells wine online with iPhone app
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Jun
9
Beau Joie Champagne
Filed Under Wine Packaging Design | Leave a Comment
Will copper be the new platinum? Beau Joie is a new luxury champagne launching in Las Vegas this month. The champagne, which has the slogan of Tonight #8217;s the Knight comes in a bottle encased in a 100% copper, hand-crafted suit of armor. Beau is made of 60 % Pinot Noir and 40 % Chardonnay derived from the finest grapes of Epernay, France. The zero-dosage brut champagne has none of the added sugars common in other champagnes. The suit of armor not only keeps the champagne colder longer, but provides improved grip when opening and serving. It has a rubber punt to ensure enhanced stability when pouring.
#8220;BEAU is a statement-making luxury champagne unlike anything previously available, #8221; said Jon Deitelbaum, President and CEO of Toast Spirits, creator of the champagne. #8220;Infusing qualities like romance, chivalry and fun into a stagnant champagne category, BEAU presents consumers an unparalleled luxury experience. The allure and sexiness of the product is unmistakable, and its price point delivers obtainable luxury. When you order a bottle of BEAU, expect heads to turn. #8221;
The champagne will retail for $79.99.
By Deidre Woollard | Source :: www.luxist.com
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Jun
9
Auction Napa Valley Sees Strong Results
Filed Under Wine Trends | Leave a Comment
Following a trend we saw with the Naples auction earlier this year, Auction Napa Valley was also back up, bringing in a total of $8.51 million. Last year #8217;s recession-dimmed sale brought in $5.7 million, a huge dip after 2008 #8217;s $10.4 million haul. This was the annual event #8217;s 30th year and marked a return to the original format of a daytime auction rather than a more formal evening affair.
The San Francisco Chronicle reports that one of the hottest items up for bid was a lot of eight magnums of wine plus a private dinner and cellar consultation from Ann Colgin and her husband, Joe Wender, of Colgin Cellars that sold for $250,000. Egged on by the auctioneers, Fritz Hatton and David Reynolds the two vintners quadrupled the lot selling all four slots for a $1 million total. The Fund a Need campaign raised more than $1 million for children #8217;s health and wellness programs in Napa County with donations small and large from many of the event #8217;s participants.
#8220;I think the auction week might be a metaphor for the economy and the wine industry. It had been unseasonably rainy in the days leading up to the event, with dark clouds looming overhead. But the spirit of the attendees gathering to raise money for charity and celebrate with wine could not be dampened. When it was time to get to the bidding, the sun came out-bidders were happy to be here and were generous, #8221; said Bruce Cakebread, president of the NVV #8217;s board of directors.
The event took place at Meadowood Napa Valley and was followed by a post-auction dinner with selections from some of America #8217;s top female chefs including Suzanne Goin of Lucques, Los Angeles; Suzanne Tracht of Jar, Los Angeles; Carrie Nahabedian of Naha, Chicago; Gina DePalma of Babbo, New York; Elizabeth Pruitt of Tartine, San Francisco; and Melissa Perello of Frances, San Francisco. The party continued on into the night with a performance by 1980s girl band The Bangles.
The world of wine auctions may not be completely back to normal yet but this event did show that the old enthusiasm is still there. Planning has already begun for Auction Napa Valley 2011.
By Deidre Woollard | Source :: www.luxist.com
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Jun
9
Exploring the World of Wine Tourism
Filed Under Wine Strategy, Wine Travel | Leave a Comment
Knowledge@Wharton interviews George M. Taber, author of In Search of Bacchus: Wanderings in the Wonderful World of Wine Tourism.
In this book, Taber took on the task (someone had to do it) of visiting a dozen of the most breathtakingly beautiful wine regions around the globe. What he came back with is a travel guide for oenophiles that also serves as a primer on how and why winemakers are increasingly turning themselves into destination sites. In addition, Taber #8217;s tour opens a window on the growing segmentation of the travel industry as a whole and offers lessons about competitive advantage and marketing that apply to all consumer-driven businesses.
Read the full interview.
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Jun
8
Jack Nicklaus Debuts New Wine Label
Filed Under Wine Labels, Wine Marketing | Leave a Comment
Golf legend Jack Nicklaus and Terlato Wines have released a new line of Nicklaus-branded wines. The 2007 Cabernet Sauvignon and 2007 Private Reserve, a Bordeaux-style blend, are getting their public debut at the Jack Nicklaus-hosted Memorial Tournament, being played June 3-6 at Muirfield Village Golf Club in Dublin, Ohio.
The Cabernet Sauvignon was created from premium parcels of fruit in the Rutherford Bench district of Napa Valley while the Private Reserve used grapes from selected sites in Stags Leap. There are 500 cases of each wine, the Cabernet sells for $35 and the Private Reserve has a retail price of $43.
Nicklaus is a long-time wine collector. He and his sons, Jack II and Gary, visited the Terlato-owned vineyards in California to meet with TWI Chairman and Founder Anthony Terlato and his sons, Bill and John. Nicklaus joins a long tradition of golfer wines that include offerings from Arnold Palmer, Ernie Els, Nick Faldo and Greg Norman. The wines are available through www.uncorked.com and at premier golf clubs and resorts throughout the United States.
By Deidre Woollard | Source :: www.luxist.com
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Jun
8
France Targets Chinese Wine Scammers
Filed Under Wine Trends | Leave a Comment
As incomes rise, Chinese urbanites are developing a thirst for a vintage drop. While this means unlimited marketing potential for foreign wineries selling to China and growth opportunities for China-based wineries, the current lack of expertise in the drink of the gods means many businesses and consumers are easy pickings for scam artists.
The latest trick: a few rogue Chinese wine brokers have been selling wine futures for bottles of Bordeaux that will never be delivered.
#8220;There’s a huge interest in the 2009 Bordeaux from China, #8221; as Sam Gleave, Hong Kong sales director for Bordeaux Index, tells AFP. #8220;In an unregulated and uneducated market, there was always potential for rogue trading in en-primeur. Unfortunately, it seems as if that potential has been realised. #8221;
To educate consumers, Bordeaux #8217;s exhibition in the France Pavilion at the 2010 World Expo in Shanghai aims to enlighten and entice China #8217;s aspiring wine cognoscenti.
While Bordeaux has played down the effects of the scams, with Thomas Jullien of the Bordeaux Wine Council calling press reports of wine fraud in China “exaggerated,” the issue highlights why it is necessary to educate consumers in China when introducing a new brand or product.
The French pavilion at Shanghai #8217;s World Expo, which continues through October, offers continuous wine tastings throughout the day. Pavilion architect Jacques Ferrier even installed an interactive wall of wine bottles in the pavilion’s construction, with bottles slowly disappearing as each bottle is drunk.
All that effort, given the huge upside for the wine market in China, is definitely worth it.
Bordeaux’s sales of wine to China doubled to 20 million bottles from 2008 to 2009. Judging by the willingness of consumers to buy into Bordeaux futures, that interest will only rise.
Source :: Brandchannel
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