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Title:Thomas Crampton | Social Media in China and across Asia
Description:Thomas Crampton on Social Media in China and Asia
Keywords:Twitter, iphone, Internet, Social Media, China, Asia, Malaysia, Singapore, Australia, Philippines, Indonesia, Thailand, Vietnam, Korea, Japan, India, advertising
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Thomas Crampton | Social Media in China and across Asia
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Social Media in China and across Asia
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1. Desperately Seeking China VPN
In the wake of Google's clash with Beijing, it is interesting to note that more and more people are searching for VPNs in China. (Actually, people sta...
2. Victor Koo: Monetizing Online Video in China
Victor Koo, co-founder of China-based Youku video platform, talks about his thinking in in terms of monetizing web video. Online video is just...
3. For Danwei: The Future of Mobile Media
Jeremy Goldkorn of Danwei asked a few people involved in China's digital scene to answer three questions on the future of mobile media. This is for Th...
4. Campaign Trail: Airplane Wheel Roulette
Just came across this photo from the 2004 US presidential campaign. I followed Kerry, Cheney and Edwards. In order to inject some fun into the extreme...
5. Google vs China: Washington Corridor Chatter
_Below assessment of Google vs China confrontation as seen from Washington is from a report by Chris Nelson prepared for clients of Samuels Internatio...
6. Baidu.tw hacked to show Google?
Not sure what this means, but when I go to baidu.tw, Google's homepage appears. Has someone hacked the page to support Google in their stance against ...
Latest Post
Desperately Seeking China VPN
In the wake of Google #8217;s clash with Beijing, it is interesting to note that more and more people are searching for VPNs in China. (Actually, people started searching even before Google #8217;s clash, so there may have been a tightening of the Internet even before Google went public.)
How do I know? Due to a poll I did a few months ago about The Best VPN for China, my blog is one of the top results listed on Google search for VPN China.
In the last two weeks traffic has increased precipitously. The other spike of searches took place in October, during the 60th anniversary celebrations for the founding of the People #8217;s Republic of China.
Popularity: 1% [?]
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China
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Victor Koo: Monetizing Online Video in China
embed
Victor Koo, co-founder of China-based Youku video platform, talks about his thinking in in terms of monetizing web video.
Online video is just like any other medium, Koo said, so revenue should come from a combination of advertisers and subscribers.
Since 2008 Youku has aimed at broadening the business-to-business aspects of the platform, growing to more than 300 domestic and international advertisers. The low distribution costs offer a unique opportunity to create longer viral videos and that really drive advertisers to the site, Koo said.
Youku is also experimenting with different subscription models, the latest one being a mobile gateway. To further grow the subscriber base, Youku partners up with different artists to offer real time streaming of events.
On a monthly basis, Youku now has more than 150 million unique visitors, the same as Youtube in the US.
But Victor emphasizes that Youku isn #8217;t the YouTube of China. It offers less user generated content, longer videos and with people spending a daily average of one hour on the site, Youku is more like the American video site Hulu.
But has all this made Youku a profitable business yet? We are getting there, Koo said.
- summary by Tem Hansen
Popularity: 1% [?]
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For Danwei: The Future of Mobile Media
Jeremy Goldkorn of Danwei asked a few people involved in China #8217;s digital scene to answer three questions on the future of mobile media.
This is for The Fourth Danwei Plenary Session taking place at Opposite House.
Below, my vision. Anyone agree or disagree?
Jeremy: Hope it was ok to post it here. (People leaving comments on my blog often have smarter things to say than I do.) I will add links to the other people Jeremy asked if they publish their responses.
1. What will be the biggest thing in mobile media in 2010? (Media includes games, news, apps, video, podcasts, SMS novels etc. etc. An information or entertainment product that can be viewed, played or interacted with on a mobile phone)Social-related games and game-like interfaces. Farmville brought Facebook to Taiwan and Facebook #8217;s superior mobile app allowed Facebook to beat Friendster in Indonesia. Gaming and game-like features will only get more important as phones are capable of handling better apps.
2. How is the job market going to change because of mobile media?Employment will be revolutionized with the ability to convene highly-skilled flash-workforces. Historically, someone looking for cheap labor might go to a street corner where low-skill day laborers gathered in hopes of a few hours work. Now, thanks to geo-location of phones and eBay-style ratings systems, employers will be able to quickly gather a highly skilled labor in a short period of time for bursts of work. This is not the future. Otetsudai already does this in Japan, connecting students able to work the machines in convenience stores for a few hours at a time.
3. What type of companies will make money? Examples?Mobile opens huge opportunities for just about any business. I would, however, highlight the fundamental change for small and locally focused business. In the past, such businesses would need to rely on word of mouth, posters and other forms of low cost media. Costly media, such as large posters or rich campaigns reaching into peoples lives were almost impossible to do. Now, thanks to Social Media and mobile, small businesses can - with relatively little investment - reach audiences in their neighborhood in very rich and interactive ways. Basically, digital slices the media landscape into such small slivers that everyone can take part.
Popularity: 1% [?]
Technorati Tags: Otetsudai
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China
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Campaign Trail: Airplane Wheel Roulette
Just came across this photo from the 2004 US presidential campaign. I followed Kerry, Cheney and Edwards. In order to inject some fun into the extreme level of travel (sometimes 3 cities in a day) we started a game of Airplane Wheel Roulette.
Here #8217;s how it works: You chalk off the wheel into numbered sections and place your bets. When you land at the next destination, the person who placed their money on the section closest to the wheel shaft wins!
Popularity: 1% [?]
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Google vs China: Washington Corridor Chatter
Below assessment of Google vs China confrontation as seen from Washington is from a report by Chris Nelson prepared for clients of Samuels International Associates, a trade and political consultancy. Chris usually has a pretty good sense of what is being spoken about in DC officialdom with relation to Asia.
The emphasis below is mine to highlight some interesting thoughts.i
In public, President Obama is trying to keep the China/Google situation from ballooning into a crisis in the US-China relationship, for obvious reasons #8230;see today #8217;s press briefing trying to say it #8217;s all about censorship.
In private, sources confirm the most serious White House concentration on the facts of China #8217;s cyberwar capabilities and actions now and over the past decade, including how these are used with potentially devastating economic and security effect on both the USG, and major US corporations.
Sources also confirm the accuracy of the Daily Beast #8220;leak #8221; of the classified FBI report on China #8217;s activities but remain unwilling to openly confirm the accuracy of the FBI #8217;s findings per se #8230;even while saying the overall thrust of the FBI #8217;s analysis of China #8217;s actions and threat is #8220;spot on #8221;.
Closed WH #8220;cybersecurity #8221; conference call yesterday saw all major involved US players, and #8220;China/Google #8221; was the major topic, participants say #8230;the facts of how Google penetrated, the implications of a China potentially out of control, and other vital questions.
Some US corporate and business group critical comment today on Google is being mis-interpreted as selling-out to China; experts say this misunderstands how Google perceived by much of US business; also how Google is somewhat unique in having no capital investment in China to lose, so pulling out is a profit loss, nothing more #8230;.with some implication of grand-standing.
There were some Congressional statements today demanding that other major US firms #8220;follow Google #8217;s example #8221;.
But major international corporations don #8217;t have this feel-good option, so must continue to try and seize China #8217;s predatory policies as a #8220;teachable moment #8221; which can lead to constructive, remedial reform in Chinese practices #8230;see the international business group letter we #8217;ve been highlighting since December, and again last night.
Assuming, of course, Chinese leaders give a damn and are sincere. A dangerously open question, given the increased tendency toward arrogance and taking a victory lap in bilateral dealings with US negotiators for the past year, and some disappointing multilateral performance, as at Copenhagen.
So whether China IS #8220;teachable #8221; remains to be determined, and is a major part of the challenge facing the Obama Administration. Most US business has no option but to try #8230;same for Obama.
Even without #8220;new #8221; cyber scandals, once the FBI report circulates around Congress, and the media, the question of #8220;trust #8221; is likely to be an increasing problem for supporters of stronger economic ties with China, as with those who continue to argue Beijing is playing a constructive role at the UN on Iran and N. Korean nukes.
Obama needs to find a way to seriously address the cyber problems without endangering the mutual self-interest so far governing #8220;geostrategic #8221; issues. If things fall apart, not just Google may be faced with little option but to quit #8230;and since 1972, US policy toward China has been exactly the opposite.
The world has no realistic option but to help China be a success #8230;but as any good business person will tell you, you have to have a walk-away price. Google is a warning that China may be forcing this Hobson #8217;s Choice, bad news all around.
-0-
WHITE HOUSE BRIEFING TODAY/GOOGLE:
Q Two questions #8212; one is on China and Google. Is there any concern within this administration that this issue could explode to affect the rest of the relationship with China, particularly if it gets wings or legs on Capitol Hill or within the American public? And how do you #8211;
MR. GIBBS: Wings or legs, how?
Q I mean, if this strikes a chord with the American public or with Congress.
MR. GIBBS: Oh, I #8217;m sure it does.
Q This #8212; I mean, you #8217;ve talked a lot #8211;
MR. GIBBS: I think the notion that #8212; right, I think the notion that #8212; the notion of what we #8217;ve seen happen, I can #8217;t imagine that it hasn #8217;t struck a chord. You heard #8212; Helene, you heard the President in Shanghai take a question from the Internet about the universal right of a free Internet. He strongly supports that, and we support Google #8217;s action in a decision to no longer censure searches that happen using the Google platform.
Whether or not it affects our relationship #8212; look, we have, the President has, strong beliefs about the universal rights of men and women throughout the globe. Those don #8217;t #8212; those aren #8217;t carved out for certain countries. That #8217;s why the President answered the way he did in a town hall in Shanghai about the importance of that freedom.
Q So how do you manage #8212; how do you keep it contained, then, to just #8212; you have several different issues with China. You have China on Iran, you have the Google-China issue, but if you start #8212; if we start getting things coming out of Congress, for instance, and this starts to actually strike more of a cord with the public, do you think #8212; how do you manage the larger relationship?
MR. GIBBS: What do you mean #8212; do you mean like legislation or #8212; I don #8217;t know what.
Q I mean, are you worried at all about managing this within the frame of the larger relationship?
MR. GIBBS: I think our concern is with actions that threaten the universal rights of a free Internet.
-0-
So for now, in public, the White House #8220;line #8221; is to try to limit the discussion to internet freedom. OK, fair enough in that this IS a real issue in and with China.
But concerned observers who fear the criticisms of Google today will be misunderstood as some of the business community apologizing for Chinese predatory and other negative actions warn that the free internet question is secondary to the main point:
China increasingly is pursuing industrial policy and promulgating domestic financial, IPR and any other policy it can dream up which will have the effect of promoting its national champion companies against foreign competition.
This certainly applies to Google, where Chinese censorship requirements, and the now-revealed cyberhacking, seems likely to force Google out of China #8230;to the benefit of Google #8217;s domestic Chinese competition.
So as we #8217;ve implied, there #8217;s a potential major PR problem for US companies electing to stay in China, especially any which seem to be criticizing Google.
Here #8217;s the Dow Jones report today on relevant Capitol Hill remarks, including from House Speaker Pelosi:
#8220;A group of Republican lawmakers Thursday called on three U.S. information technology giants to follow Google Inc. #8217;s (GOOG) lead and conduct a full review of their business operations in China.
The lawmakers urged executives at Cisco Systems Inc. (CSCO), Microsoft Corp. ( MSFT) and Yahoo Inc. (YHOO) to engage in a similar review of
their presences in China, saying not to do so is effectively #8220;complicity with this kind of evil. #8221;
#8220;I urge others in the business community who have found themselves victim of China #8217;s spying and flagrant intellectual property violations #8230;to join Google and speak out and take action, #8221; Rep. Frank Wolf (R., Va.) said at a press conference on Capitol Hill on Thursday.
Wolf said Google #8217;s move reminded him of U.S. companies withdrawing from South Africa during the Apartheid Era, rather than helping to serve the motives of that regime.
Rep. Chris Smith (R., N.J.), the senior Republican on the House Foreign Affairs Committee, said that until Google #8217;s announcement Tuesday, it, along with the other three high-tech companies, had been the #8220;chief violators #8221; in terms of cooperating with the Chinese Government.
House Speaker Nancy Pelosi (D., Calif.) said in a statement Wednesday she hoped other companies would follow Google #8217;s lead. #8221;
-0-
So what #8217;s the prognosis? Some experienced business observers continue to feel that progress is not only possible, but can be seen. Here #8217;s something which may offer hope:
#8220;(as you note in referring to the group letter) China #8217;s latest efforts to tie Indigenous Innovation accreditation to government procurement preferences is indeed problematic, as the business community (including USCBC) response has shown, and will be a top bilateral commercial issue in 2010 #8211;but let #8217;s see how the advocacy work plays out.
Still, China on Monday released draft government procurement regulations that appear to resolve last year #8217;s big #8220;problem #8221; issue- #8221;domestic products #8221; (which do receive preferences in China #8217;s government procurement generally, as they do in the US) are defined in the draft to include products produced in China by foreign-invested enterprises, whereas previously foreign-invested companies frequently found themselves blocked from government procurement opportunities because they were deemed #8216;foreign. #8217;
This is an important step forward and shows advocacy can work. The Indigenous Innovation product preferences are a half-step back, unfortunately - but again, let #8217;s see if we can get that addressed, too. Won #8217;t be easy, but the effort is in the early stages. We win some, we lose some, but the hard work continues and is vitally important. #8221;
But other experienced business observers are more skeptical, and point out continued emerging Chinese government procurement policies which they hope the Obama Administration will seriously (and effectively) challenge.
GW prof and Obama campaign advisor Susan Aaronson adds this:
#8220;Some will jump to challenge China #8211;others will smile and say everything is fine. And while in dollar amount China is world #8217;s largest recipient of investment, one has to wonder if China will remain the fastest growing. I think this is the beginning of the souring #8230;and that people are realizing it #8217;s not just protectionist rhetoric #8230;that the weird mix of business/government that China is creating both a hostile and dangerous environment for socially responsible firms and for information /ideas based firms. #8220;
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Baidu.tw hacked to show Google?
Not sure what this means, but when I go to baidu.tw, Google #8217;s homepage appears. Has someone hacked the page to support Google in their stance against the Beijing government?
UPDATE: Robin Wauters of Techcrunch did the legwork on this and found that someone Baidu has not been hacked in Taiwan. The site Baidu.tw is NOT owned by Baidu. Someone was just playing a number on Baidu (and me!).
Related post showing the documents cited by Google about the hacking by the Chinese government: How To Hack Like The Chinese Government
Popularity: 4% [?]
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In Chinese, Twitter Actually Means #8220;Blog #8221;
Thanks to the Chinese language, Twitter in China has quite a different meaning.
Not literally, of course. In fact, Twitter has pretty much no meaning to the vast majority of Chinese Internet users. Along with a range of other prominent foreign-owned Social Media sites, Twitter is blocked by the government #8217;s Great Firewall. (In addition to Facebook, YouTube and others, the movie website IMDB recently joined the list blocked sites. Hard to understand the rationale for blocking lists of actors.)
There are a number of workarounds that savvy netizens use to breach the Great Firewall, but most resort to using one of the newly created Twitter-like domestic competitors. As with Twitter these sites limit messages to 140-characters.
Therein lies the point: Since there is greater meaning conveyed by a single Chinese character than a letter in the Roman alphabet, Twitter becomes a mini-Blog.
To prove the point, my Beijing-based colleague at Ogilvy, Jeremy Webb, did a very interesting comparison between messages sent out by Dell on Twitter in English and the Twitter-like platform in China called Zuosa.
Writing in English on Twitter, @DellOutlet is, of course limited to 140 characters. There is not a lot you can say before hitting that letter limit, especially if you want to include a shortened URL. This Tweet came in at around 136 characters, so almost the maximum length.
Writing on the Chinese-language Twitter-like platform Zuosa, @delldirect manages to say a whole lot more.
In the 114 Chinese characters, the Dell microblogger said:
Dell’s National Day Sale will run from Sept 11 to Oct 8. To celebrate the 60th anniversary w. the motherland, Dell Home Computers is offering 6 cool gifts amp; deals on 10 computer models. These exciting offers will run non-stop for 4 weeks. Also, get a free upgrade to color casing amp; a 512MB independent graphics card, as well as other service upgrades. All offers are on a first-come-first-serve basis. What R U waiting 4? Act now!
Even with that message there was still space to leave a shortened URL.
In other words, 114 characters of Twitter in Chinese translate into 430 characters in English. This is well beyond the limit of a Tweet.
One result of this language efficiency is that with Twitter in China people are able write more blog-like entries. This turns Twitter and Twitter-like services into mini-blogs instead of micro-blogs.
Popularity: 2% [?]
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How Taobao beats eBay in China
Alibaba Group #8217;s Taobao platform was a latecomer to consumer-focused e-commerce in China, yet has managed to dominate the sector.
When questioned how he could possibly beat eBay, Alibaba #8217;s Jack Ma memorably said: #8220;eBay may be a shark in the ocean, but I am a crocodile in the Yangtze River. If we fight in the ocean, we lose—but if we fight in the river, we win. #8221;
These are excerpts from an excellent report released this week by research and consultancy firm BDA looking at China #8217;s e-commerce and Taobao #8217;s success.
Taobao is now so big, that it has become a proxy for the entire e-commerce sector in China.That was not always the case. Bo Shao, whose company eBay bought to expand into China, Eachnet, explains that eBay #8217;s mistake was migrating Eachnet users onto a common US-based eBay platform.
The day of the migration, eBay China #8217;s traffic dropped by half and the local team lost the ability to adapt to fast-changing China market.
“It took nine months to implement any major changes and nine weeks to even change a word on the website as everything had to go through the headquarters technology development team,” said Shao, in an article posted on the Taobao parent company website.
Chinese e-commerce heading to a scale of USBy mid-year 2009 China had an estimated Internet population of 338 million. Today almost one third of Internet users, or 105 million according to iResearch, are engaged in online shopping. This number is set to almost double by 2011. Sales generated from these shoppers are set to grow rapidly. iResearch forecasts the market to grow from RMB 190 billion (USD 28 billion) in 2009 to over RMB 400 billion (USD 60 billion) in 2011. By comparison the consumer e-commerce market in the US in 2008 totaled USD 178 billion.
More than 40% of all Chinese Internet users are registered on TaobaoTaobao’s massive lead is reflected in the number of goods offered on its site – over 200 million vs. less than 20 million items from its rivals. Mid 2009, Taobao claimed 143 million registered users or 43% of the Internet population, although a more useful datapoint is the number of active users - 30% of the total, or c. 47 million - which Taobao defines as those purchasing on their site at least once within the last six months. By comparison, eBay recorded 86.3 million active users worldwide at year end 2008.
Taobao #8217;s top 10 products are thus a good proxy for China #8217;s e-commerce marketthere is a range of specific factors driving online sales. “China-specific” features need to be considered, which explain why some categories online thrive in China but not in the US or other developed markets.
For mobile phones, the availability of smuggled (for example iPhones with WiFi functionality not available locally, or “shanzhai” ‘bandit’ phones) or 2nd hand handsets drives sales on Taobao, which claims 10% of all handsets sold in China this year. For cosmetics, cutting out the cost of a physical retailer makes online goods substantially cheaper than offline. For apparel, consumers may choose to buy (knowingly) fake goods of decent enough quality, widely available in China given its massive manufacturing output, or look for niche clothing such as baby clothes not easily available in their local stores, especially in Tier 2 or Tier 3 cities.
In addition to Taobao and other general contenders, niche sites are exploiting growth in the above listed areas as well as other promising categories including health products, housing-related products and services (ranging from home improvement to apartment rentals) and food/dining related services.
Business model of Taobao vs eBayIn the case of eBay in the US transaction commissions represent c. 90% of the revenues of the company (USD 4.7 billion in 2008) with other items such as hosting fees or advertisements the remaining 10%.
In China, eBay had built a presence since 2002 through its investment and absorption of Eachnet. Taobao was a relative latecomer to the market – founded by Alibaba in 2003 – yet succeeded in rapidly taking on, and humiliating, eBay in this market by adopting a ‘free of charge’ strategy to compete with Eachnet’s listing fee model. How then to make money?
The answer is advertising. Taobao’s traffic makes it (according to Alexa.com) already the 5th largest website in China behind Baidu, QQ (Tencent), Sina and Google’s Chinese site. Over 80% of Taobao’s c. USD 300 million estimated 2009 revenues came from advertising, mostly ‘pay for performance’ ads as well as ‘pay for transaction’ and brand advertisements. The remaining 20% of revenues were generated between commissions that Taobao charges on its new (launched in 2008) Taobao Mall – a B2C area within its C2C platform – and value added services for merchants. Of course not (yet) charging transaction fees means that the “take rate” of Alibaba – the revenue generated for the company vs. the GMV – is only c. 1% vs 7.9% in the case of eBay, but this also explains the rapid increases in the GMV and the barriers for other contenders to take on Taobao.
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Marissa Mayer on Google and the Future of Newspapers
While at Le Web last month, I met up with Marissa Mayer backstage, where we chatted about the future of newspapers in the era of Google
Newspapers need to become more #8220;webby #8221; to keep up in an increasingly disrupted news industry, Marissa said.
Consumers demand hyper personalised news streams and digital portability, so newspapers need to change their overall digital strategy. One medium does not transfer directly to another, Marissa said, so the idea of putting traditional articles on the web is simply wrong.
Newspapers should learn from a site like Wikipedia to develop living stories which will allow continuous updating while avoiding repetition and internal search competition. Newspapers have handled the transition fairly well so far, but they still have a long way to go, Marissa said.
Directly addressing the critics of Google who work in newspaper, Marissa said they should not see Google as the enemy but as part of the solution.
True or just Google #8217;s take?
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Indonesia: Where Blackberry beats iPhone
Indonesia, the world #8217;s fourth most populous nation, has been a contrarian market for smartphones. It is one of the few markets worldwide where the Blackberry beats the iPhone as a consumer smartphone.
Generally, the Blackberry is seen more as a device that companies issue to their employees, while iPhone is the one that people choose for themselves.
Just look at the levels of search on Google for Blackberry vs iPhone or which phone is used more by people to look at AdMob #8217;s online advertisements in Indonesia.
CNN recently reported cellphone salesmen as selling 5 Blackberries for each time they sell one iPhone. The Jakarta Globe quoted some phone sellers back in October as saying that the Blackberry outsells the iPhone at a pace of 12-to-1.
Why? There are a number of factors that come into play in Indonesia. These include:
1- Cost of a BlackberryA legally purchased Blackberry in Indonesia costs just US$500 new, compared to US$900 for an iPhone. A Blackberry smuggled in on the gray market without import taxes costs just US$300.
2- iTunes Indonesia and Blackberry FashionThe site still offers no tunes, only apps for the phone. This is a key missing element in the Apple ecosystem. (h/t Stuart) In addition, the Blackberry has become a fashion accessory for many in Indonesia, moving in on Apple #8217;s monopoly on tech-cool.
3- Internet cost: $17 or $100Broadband at home is incredibly expensive in Indonesia. It ends up costing US$100 to have broadband: US$70 per month for a landline + US$30 for ADSL. This is why roughly 30 million people in Indonesia may have Internet access, but only about 2.5 million have dedicated access. Even if you can afford broadband at home, the speed is often not reliable. Most people rely on shared Internet connections in places such as libraries or Internet cafe.
By comparison, a prepaid Blackberry plan for US$17 per month will give you unlimited data with some calls and sms. (Roughly 97 percent of telco customers in Indonesia use prepaid)
An additional impetus to use mobile Internet: Have you ever been stuck in Jakarta traffic? There #8217;s plenty of time to surf the net on your mobile. Mobile users in Indonesia now outnumber computer Internet users by 5 to 1, according to Internet World Stats.
Impact on Social MediaOne impact of this phenomenon in Social Media has been the rapid growth of Facebook due to their Blackberry app. Thanks to Blackberry, Facebook killed Friendster in Indonesia.
Why does Indonesia matter?While Internet penetration is remains around 12 percent, mobile penetration in Indonesia is more than 50 percent and growing fast. In absolute terms, Indonesia will likely become the world #8217;s third largest mobile phone market, after China and India. In other words, this demand could have a huge impact on Blackberry #8217;s bottom line.
Any further thoughts from readers in Indonesia?
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How To: Hack like China #8217;s Government
UPDATE on Jan 13, 2010: Citing this paper and the one I added at the bottom, Google today announced that hacking concerns in China have prompted a broad review of the company #8217;s business operations in China. They are considering withdrawing from China.
Fascinating study done by Northrup Grumman Corporation for the US government #8217;s US-China Economic and Security Review Commission about the Chinese government #8217;s Cyberwar capability.
In fact, it presents techniques in such a way as to offer a #8220;How To #8221; guide for aspiring state-sponsored hackers.
Among the many concrete examples is a description of how hackers presumed to work for the Chinese government operate coordinated teams with separate members for #8220;network infiltration #8221; and #8220;data exfiltration #8221;.
One detail: The hackers moved out the data in a series of files of exactly the same size. The report repeatedly details the planning and discipline shown by the hackers in this case. Files in adjoining folders on similar topics, for example, were ignored in favor of a series of specific files held by the unnamed company.
Based on the progress of the attack at studies of the keyboard habits of the hackers, the report constructed this team diagram. Further description of the report below, but for all the details, download the full report yourself!. (h/t to David Wolf)
There is also a timeline of Chinese hacking incidents:
The paper #8217;s introduction states:
This paper presents a comprehensive open source assessment of China’s capability to conduct computer network operations (CNO) both during peacetime and periods of
conflict. The result will hopefully serve as useful reference to policymakers, China specialists, and information operations professionals. The research for this project encompassed five broad categories to show how the People’s Republic of China (PRC) is pursuing computer network operations (CNO) and the extent to which it is being implemented by examining:
a) The PLA‘s strategy for computer network operations at the campaign and
strategic level to understand how China is integrating this capability into overall
planning efforts and operationalizing it among its field units;
b) Who are the principal institutional and individual “actors” in Chinese CNO and
what linkages may exist between the civilian and military operators;
c) Possible targets of Chinese CNO against the US during a conflict to
understand how the PLA might attempt to seize information control over the
US or similar technologically advanced military during a conflict;
d) The characteristics of ongoing network exploitation activities targeting the US
Government and private sector that are frequently attributed to China;
e) A timeline of alleged Chinese intrusions into US government and industry
networks to provide broader context for these activities.
Tracking GhostNet: Investigating a Cyber Espionage Network
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