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Raising users, be sure not to gavage them like geese
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This video tells a different story. It #8217;s the story of a man who loves his geese, takes care of them and provides everything for them till finally it comes the time to make foie grass. He feeds them and manages to get them fat, yet he don #8217;t use the gavage technique in which the farmer force feeds the geese.
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Have you ever as a user or customer felt like you #8217;re been force fed?
Have you ever received emails from a company, one after another, even though you never click on or even open them? Is opt-out the only way to get them to stop? Why won #8217;t they give themselves a chance by giving you a break or making their subjects more attractive to you.
Have you ever been called repeatedly by a call-center executive trying to sell you some new mobile phone plan or some other service or product?
Have you ever fled from a site throwing pop-ups and interstitial ads at you?
Have you ever bounce from a site that felt like a store dependent that won #8217;t leave you browse at your own pace?
Have you ever dropped a form that asked to much of you?
Maybe there #8217;s another way to raise users into customers.
An even better have these customers, as the farm geese in the video attracted wild geese, bring business to your company.
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Written by Andrés Flores
May 29th, 2010 at 12:49 am
Posted in marketing
Adobe CS5 #038; Omniture
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A few days ago Adobe announced their Creative Suite 5 product and among the new features there is an integration with Omniture #8217;s SiteCatalyst tracking and Test amp; Target optimization services.
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Is this the beginning of a game-changing integration? Somehow I don #8217;t see it.
How does these features benefit Omniture #8217;s corporate customers? Are they going to buy CS5 to ease up the workflow?
Probably not.
In my opinion the ones who benefit are agencies (remember the wpp-omniture deal). Making easier for them to track everything on increasingly more common RIA pieces and allowing for live optimization features with Test amp; Target.
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Written by Andrés Flores
April 16th, 2010 at 11:12 pm
Posted in web analytics
Tagged with adobe, omniture
Google Analytics opt-out and privacy
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Sorry, this entry is only available in Español.
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Written by Andrés Flores
March 24th, 2010 at 1:12 am
Posted in web analytics
Advanced Web Metrics 2nd edition
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More than a year ago I wrote about Advanced Web Metrics with Google Analytics 1st Edition. Brian #8217;s book and Justin #8217;s ebook are for me the best two references on Google Analytics available.
The book #8217;s 1st edition has done good and this has given Brian an opportunity to cover GA #8217;s API and cousin application Google Website Optimizer.
I review my original rating from 3.5 to 4 stars .
I contacted Brian to see if he could give a keynote at Practitioner Web Analytics 2010. He excused himself for personal reasons but he gave us 4 copies of his book that will be giving away as the registration period moves on.
You can read more about winning an Advanced Web Metrics 2nd Ed. copy here.
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Written by Andrés Flores
March 16th, 2010 at 1:27 pm
Posted in books
Practitioner Web Analytics 2010
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I have been involved with the Practitioner Web Analytics organizing committee since last November, working with Luz and Jaume to put together the 3rd edition of this conference.
This year, after succeeding in Barcelona and Lisbon, we #8217;re moving the show to Madrid.
A few of the highlights for #PWA2010 (we #8217;re using this hashtag on Twitter) are:
We are happy, and also proud, to have Akin Arikan, Dennis Mortensen and Jacques Warren take the time on their busy agendas and fly all the way from US and Canada to join a line-up of great local speakers.
Aurelie Pols now living in Madrid will also be presenting on Web Analytics Strategy from her own vision and experience plus her knowledge of the European market.
Ana Alvarez and Ester Pallares will dissect websites on a conversion clinic open for attendees submissions.  Nothing better than receiving free advice from two of the best experts in the field of conversion optimization.
Additionally this year #8217;s PWA will include business cases by British Airways, Sol Melia (Xperience Consulting), Vocento, UAB, WeeWorld and more to come.
You can see the conference #8217;s schedule here.
We decided to offer an extra competitive price for the 2 day conference pass which is now selling with Early Bird discount at 632.20 euros. We truly believe this conference is a great alternative if you #8217;re anywhere within low-cost flying range of Spain (that #8217;s most of Europe) and you work in digital marketing or web analytics.
Early Birds will be on sale till April 12th (or till we run out, originally 70 early tickets were available).
I hope to see some of you there. And if you come please say hi!
Special thanks to our sponsors: Unica, netsuus, Amiando, and Experian CheetahMail.
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Written by Andrés Flores
March 12th, 2010 at 3:13 pm
Posted in web analytics
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