Wedding University: for Industry Pros : The Wedding Marketing Blog.com
Monday, June 7th, 2010
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The Wedding Marketing Blog.com Wedding and bridal marketing, selling to the bride
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Integrity Marketing: Dance Floor floor math for bridal show exhibitors
In my new role, as Associate Representative, on the board of BSPI (Bridal Show Producers International), I have a resurgent interest in the relationship between show producers, exhibitors/advertisers, and the bride. One of the prime directives for BSPI is to be an organization for ethical and competent bridal show producers... to promote high standards in the wedding wndustry.
Having exhibited at close to 100 bridal shows, during my life as a DJ, I've seen the good, the bad, and the ugly.
In the end, here's what I believe one should expect from a bridal show producer.
"They should do what they say they ...
Andy Ebon to deliver two wedding seminars in Atlanta, June 9th.
On the road again. This time to Atlanta, Georgia, for two wedding marketing seminars, hosted by The Georgia Bridal Show and The Southern Bridal Show.
Bridal Show Producer, Tommy Vaughn, is bringing me in to present, Selling to Today's Bride and Building A Focused Social Media Strategy, in two afternoon sessions at the Gwinnett Center, in Duluth.
As always, session material has been refreshed, recently, to keep pace with industry and communication changes.
If you do business in Greater Atlanta, there is still time to register. If you know someone in the area, who you think might benefit, please pass on the information.
Andy ...
Situational Ethics: Navigating the grey areas
When I was 24, having just moved to San Francisco, I landed a job in advertising with KBRG Spanish Radio. I had very few contacts in town, but one of them was an entertainment talent agent, who also promoted some concerts.
I was fortunate to make a sale with him, almost  immediately, promoting a Salsa concert. Beginning a job in a new market, that was a huge get.
The Sunday concert was well attended and I was excited to get to the office on Monday. Only to find out that due a clerical error, the client's campaign had not been aired for ...
Bucket List or Goals? How are yours going?
[caption id="attachment_6267" align="alignright" width="250" caption="Kari Black - Andy Ebon"][/caption]
A funny thing happened on the way to Sioux Falls, South Dakota to speak to the clients of Black Ink Events, a couple of weeks ago... I put another check mark on my personal bucket list. I have now visited all 50 states in the USA.
In the last few years, as my public speaking schedule has ramped up, I had become more aware of traveling to new places and meeting new people. The United States of America is an incredibly diverse country and part of the upside of speaking-related travel is understanding ...
#8220;Feelin #8217; Groovy #8221; in Anchorage
This morning, the lyrics from a 1960's song popped into my head.
"Slow down, you move too fast. You got to make each morning last. Just kickin' down the cobble-stones, lookin' for fun and feelin' groovy."
At the end of a 10-day speaking trip, that took me from Las Vegas to Sioux Falls, SD, to Madison, Wi, to Milwaukee, WI, to Anchorage, AK, and back to Las Vegas.... I should be spent. Tired? A little. But at the same time refreshed.
Hospitality was in abundance, everywhere, starting with Kari Black (Black Events) in Sioux Falls. We enjoyed a dinner with most of her ...
Integrity Marketing: Dance Floor floor math for bridal show exhibitors
In my new role, as Associate Representative, on the board of BSPI (Bridal Show Producers International), I have a resurgent interest in the relationship between show producers, exhibitors/advertisers, and the bride. One of the prime directives for BSPI is to be an organization for ethical and competent bridal show producers #8230; to promote high standards in the wedding wndustry.
Having exhibited... [Read more]
Andy Ebon to deliver two wedding seminars in Atlanta, June 9th.
On the road again. This time to Atlanta, Georgia, for two wedding marketing seminars, hosted by The Georgia Bridal Show and The Southern Bridal Show.
Bridal Show Producer, Tommy Vaughn, is bringing me in to present, Selling to Today #8217;s Bride and Building A Focused Social Media Strategy, in two afternoon sessions at the Gwinnett Center, in Duluth.
As always, session material has been refreshed,... [Read more]
Situational Ethics: Navigating the grey areas
When I was 24, having just moved to San Francisco, I landed a job in advertising with KBRG Spanish Radio. I had very few contacts in town, but one of them was an entertainment talent agent, who also promoted some concerts.
I was fortunate to make a sale with him, almost  immediately, promoting a Salsa concert. Beginning a job in a new market, that was a huge get.
The Sunday concert was well attended... [Read more]
Bucket List or Goals? How are yours going?
Kari Black - Andy Ebon
A funny thing happened on the way to Sioux Falls, South Dakota to speak to the clients of Black Ink Events, a couple of weeks ago #8230; I put another check mark on my personal bucket list. I have now visited all 50 states in the USA.
In the last few years, as my public speaking schedule has ramped up, I had become more aware of traveling to new places and meeting new people.... [Read more]
#8220;Feelin #8217; Groovy #8221; in Anchorage
This morning, the lyrics from a 1960 #8217;s song popped into my head.
#8220;Slow down, you move too fast. You got to make each morning last. Just kickin #8217; down the cobble-stones, lookin #8217; for fun and feelin #8217; groovy. #8221;
At the end of a 10-day speaking trip, that took me from Las Vegas to Sioux Falls, SD, to Madison, Wi, to Milwaukee, WI, to Anchorage, AK, and back to Las Vegas #8230;.... [Read more]
Don #8217;t try to defer the learning curve, because you can #8217;t
Today, I #8217;ll be making two presentations to the Anchorage Chapter of NACE, one on Social Media, the other on Marketing and Selling to the 21st Century Bride.
In preparing for these presentations, it #8217;s not so much a matter of customizing them, it #8217;s making sure that the information is current.
Yesterday, in the Milwaukee Airport bookstore, I picket up a copy of TIME Magazine. Facebook... [Read more]
The Center of the Wedding Marketing Universe begins with your market
I checked one more item off my bucket list, this past week. I traveled to my personal 50th state, South Dakota. Ironically, my 49th state was Alaska, where I traveled to, over a decade ago. As you read this, I will be in Anchorage, for my fifth visit.
Speaking across North America, and beyond has given me an interesting perspective on the state of the wedding industry, and the businesses, both small... [Read more]
Marketing is EVERYTHING the customer sees and hears
I #8217;m midway through a 10-day, 9-night trip, with stops in 4 cities and 3 states. At this midpoint, I #8217;m spending a couple of days in an airport hotel, getting some rest, recharging my batteries and doing some work.
There aren #8217;t many intrusions, so while it #8217;s not terribly scenic or romantic, it #8217;s an ideal situation to dig in for the last leg of the speaking tour.
I #8217;ve... [Read more]
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Mission: “Educating wedding professionals to connect with brides and grooms, through effective marketing communications.”
Recent Blog Posts
Integrity Marketing: Dance Floor floor math for bridal show exhibitors
Andy Ebon to deliver two wedding seminars in Atlanta, June 9th.
Situational Ethics: Navigating the grey areas
Bucket List or Goals? How are yours going?
#8220;Feelin #8217; Groovy #8221; in Anchorage
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